Technology has come a long way in the past decade, so it’s no surprise that technology is influencing the job market in 2015. Over the last five years, social networks have exploded—Pinterest is becoming one of the fastest growing social media platforms within companies—and it doesn’t seem like this growth will diminish any time soon. Ten years ago, things like YouTube, abundant Wi-Fi connections and free software were almost unheard of, and now people don’t think twice about the magnitude of how accessible information is becoming. But this is important to consider when attracting potential candidates to your organization. Online video marketing and digital recruiting have emerged as essential tools for modern staffing.

Video Marketing and Digital Recruiting Practices

Online video marketing and digital recruitment practices are becoming more mainstream. Publishing a company video can give insight into your organization and show prospects what it would be like to work for you.

Digital recruiting describes an active use of social media to build a community of followers while increasing brand awareness. ADAPTURE, a LinkedIn-certified organization, has cultivated a following on LinkedIn, where prospective candidates can view current job openings and get useful career advice. In fact, we find some of our best candidates on LinkedIn!

“We not only find the people we’re currently looking for, but we can find passive candidates, have them follow us, and keep them engaged for an opportunity six months down the road,” explains Kevin Raxter, Managing Partner at ADAPTURE. “LinkedIn helps us be a lot more proactive in our recruiting efforts, which ultimately increases the quality of our talent pool.”