Protecting your private information is our priority. This Statement of Privacy applies to www.Adapture.com (the Site) and Adapture and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Adapture include www.Adapture.com and Adapture. The Adapture website is a corporate news and information site. By using the Adapture website, you consent to the data practices described in this statement. For the purposes of EU data protection laws, Adapture is the data controller and our full contact details are contained at the bottom of this policy.

How We Collect Your Personal Data

Data is primarily collected by us when you enter into a contract with us or visit our Site. The data we collect is set out in the next section, and we reasonably consider that the personal data we take is necessary and adequate for these purposes.

We also engage third parties to use legitimate business practices and software to scrape personal data already in the public domain from websites or social media profiles, which will include your name, contact details and job title, for sales, marketing and recruitment purposes. We will not use that personal data for marketing purposes either without your consent (where we are required to obtain it) or unless we reasonably intend to enter into a contract with you.

We may also receive personal data from you indirectly, through our partners, who will pass your personal data to us in accordance with their own privacy policies.

Why We Collect Your Personal Information

In order to better provide you with products and services offered on our Site, Adapture will collect the following categories of your personally identifiable information:

• First and Last Name
• Mailing Address
• E-mail Address
• Phone Number
• Employer
• Job Title
• Credit card or bank details
• Interest in select products and services from Adapture

You may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. We will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us.

Use of Your Personal Information

Adapture collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Adapture may also use your personally identifiable information to inform you of other products or services available from Adapture and its affiliates (where you give us your permission to do so).

Sharing Information with Third Parties

Adapture does not sell, rent or lease its customer lists to third parties. However, Adapture will share data with the following trusted partners, for the following purposes:

• CRM software provided by HubSpot, Inc to allow us to better connect with our customers for marketing purposes;
• Marketing automation software is provided by Salesfusion, Inc which helps us create marketing campaigns, streamline leads and analyse the results;
• Customization of our sales communications is assisted by software provided by SalesLoft, Inc;

All such third parties have restricted access to your personal data, only to the extent necessary to provide these specific services to you or Adapture, and they are required to maintain the confidentiality of your information. All third parties are engaged on standard written terms, or individually negotiated written agreements, and are verified as EU-US privacy shield accredited before being engaged by us.

Adapture may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Adapture or the site; (b) protect and defend the rights or property of Adapture; and/or (c) act under exigent circumstances to protect the personal safety of users of Adapture, or the public.

How Our Website Works

Our Site is built using open-source content management systems, based on PHP and MySQL. All technical data we collect about your visit to our website is hosted on Cloud-based storage solutions hosted by Amazon Web Servers, operated by Amazon Web Services, Inc. Amazon is EU-US privacy shield accredited and all data is hosted with them on servers located in the United States of America. Their privacy policy is well publicized at https://aws.amazon.com/privacy/?nc1=f_pr.

You may correspond with us through our live chat function on our Site. Any personal data contained in that correspondence (including your IP address and location) will be retained by Olark, a product offered by Habla, Inc., on US based servers. Their privacy policy has specific information relating to hosting of data relating to non-US citizens, available at  www.olark.com/privacy-policy.

Tracking User Behavior

Adapture may keep track of the websites and pages our users visit within Adapture, in order to determine what Adapture services are the most popular. This data is used to deliver customized content and advertising within Adapture to customers whose behavior indicates that they are interested in a particular subject area.

Our Site uses Google Analytics, a web analytics service provided by Google, Inc. (Google). Google Analytics uses “cookies”, which are text files placed on your computer to help analyse how you use the Site (such as time spent per page, scrolling behavior, and mouse movement). The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the USA. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on your activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this your ability to use the Website may be restricted. By using the Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Our Site uses Yoast SEO, Ninja and Gravity plugins to optimise our site through search engines. They also improve the readability of any content on our Site.

Behavioral tracking data could also be used to inform website owners about the best locations on the website for online advertisements. This information is collected and secured according to the terms and conditions of the respective third party. For these purposes, Adapture only partners with third party technologies that have earned Privacy Shield status.

Automatically Collected Information

Information about your computer hardware and software will be automatically collected by Adapture. This information will include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Adapture website.

Use of Cookies

The Adapture website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Adapture pages, or register with Adapture site or services, a cookie helps Adapture to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Adapture website, the information you previously provided can be retrieved, so you can easily use the Adapture features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Adapture services or websites you visit.

Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware that, when they leave our site, they should read the privacy statements of any other site that collects personally identifiable information and consider whether to proceed.

Security and Storage of your Personal Information

Adapture secures your personal information from unauthorized access, use, or disclosure through SSL encryption protocols.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. All of our staff receive training on the protection of personal data and access to our databases is restricted to those of appropriate seniority. Only management level staff and our IT support teams have the ability to alter or export data held on our databases or systems.

Despite the above, unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

All personal data hosted on our internal CRM and email systems is hosted on Cloud-based storage solutions through:

• Salesforce, a CRM hosting solution provided by Salesforce.com, Inc (Salesforce) whose servers are located in the USA. Salesforce are EU-US privacy shield accredited and their detailed privacy policy is located at https://www.salesforce.com/uk/company/privacy/full_privacy/; and
• Microsoft Dynamics 365®, a cloud hosting CRM solution provided by Microsoft, Inc. Detailed information about Microsoft’s approach to protecting your personal data, where it is stored and who has access to it, is contained at microsoft.com/en-us/trustcenter/privacy.

All data stored on Cloud-based storage solutions are regularly and securely backed-up.

Children Under Thirteen

Adapture does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, Adapture may contact you via email for the purpose of providing company announcements, alerts and confirmations only.

With your permission, we may contact you (via email or phone, on the details you give us) to provide information about related Adapture products and services that are of legitimate interest to you, based on your purchase and inquiry history with Adapture or to conduct surveys on our services. Adapture keeps digital records of all legitimate business inquiries for a period of five (5) years.

If you would like to stop receiving marketing or promotional communications via email from Adapture at any time, you may opt out of such communications by clicking unsubscribe and submitting the form on the opt-out page.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

Adapture reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Your Rights

If you are an EU citizen, you have the following rights under the General Data Protection Regulation 2016/679 to ask us:

1. not to process your personal data for marketing purposes;
2. to clarify what data we hold about you, how it was obtained, to whom it has been disclosed and for how long it will be stored;
3. to amend any inaccurate data we hold about you;
4. to delete any of your data (where you no longer think we need to hold it, or you think we have obtained or processed it without your consent at any time); and
5. to only process your personal data in limited circumstances, for limited purposes.

We have the capacity to extract your personal data from our databases and provide it to you in a structured, commonly-used way (typically by .csv file).

If you wish to exercise any of your rights at any time, please contact us on the details contained below in the first instance. We will require you to verify your identity to us before we provide any personal data to you, and reserve the right to ask you to specify the types of personal data to which your request relates.

Where you wish to exercise any of your rights, they may be subject to payment of a nominal administration fee (to cover our costs incurred in processing your request) and any clarification we may reasonably require in relation to your request. Such fees may be charged where we consider (acting reasonably) that your request is excessive, unfounded or repetitive.

Contact Information

Adapture welcomes your questions or comments regarding this Statement of Privacy. If you believe that Adapture has not adhered to this Statement, please contact Adapture at:

Adapture Technology Group
The Queen Building
5 Concourse Parkway
Suite 975
Atlanta, GA 30328

Telephone number: 1 (888) 551-6344

Email: [email protected]

Effective as of May 2018